AI Content Generation: How to use AI to publish 10x more content

Learn how to use AI to create higher quality content faster
💡 More input is more output. So, the more good content we post, the more our business grows.

Sometimes getting results is simply a matter of turning up the volume. That’s why Alex Hormozi posts over 350 pieces of content every single week. This helped him grow a 5M+ audience within 2 years. His content is a key reason why his company has grown so fast (they get >3000 inbound leads per month).

💡 The costs of acquiring customers has skyrocketed in recent years. There have been no new marketing channels since 2016 and all existing marketing channels are getting saturated. There is one notable exception: content. Analysis by Patrick Campbell:

How anyone can do it with the help of AI generated content

Now, Alex Hormozi has an entire media team to help them with their content strategy. Most entrepreneurs can’t afford to spend 30k per month on a team to do content. They also can't afford to spend all those hours each day on content themselves. They have a business to run, after all.

10x the inputs for 10x the outputs

So how do we get the same results, without spending the 30k or the long hours? Here's the secret:

Using AI, the right way (AI content generator)

The key point here being: the right way. We don't want to use generic ChatGPT text as our content. This will do more harm than good. ChatGPT is trained on the average, but we don't want average content. So what do we do?

Hint: We take a page out of Justin Welsh’s book. His content strategy is heavily centered around content repurposing.

We'll need a workflow. Here are the 5 steps that we use at to create a lot of quality content fast:

  1. Decide our topics
  2. Collect powerful hooks and templates
  3. Prompt ChatGPT to create content suggestions
  4. Pick, edit and schedule the best suggestions
  5. Repurpose (the most important step of the strategy)
💡 AI can never replace unique experiences, insights or stories. This means that by definition an AI contentbot can never replace us. This is why good AI workflows for content will always have humans in the loop.

Step 1: Deciding our topics

The best content comes from unique experience and first-hand insights. Using personal stories is the main strategy that Gary Vee, Grant Cardone and the Hormozis use.

That's why we should come up with the topics for our content ourselves – Instead of using ChatGPT for this.

Your past experiences are by far the best source of content. There is a simple reason for this:

You speak from authority. By drawing from your past experiences, you give people a reason to listen to you. You lived it and have something to share about it. Would you rather get business advice from Jeff Bezos or from an 18-year old first-time founder? By talking about things you experienced, you are automatically an authority on the topic.

p.s. There is a great way to use ChatGPT in this step. That is by letting it remind you of some of the great topics already in your head. Here’s a small prompt to do that (all you need is a broader topic to get started):

Make a list of 20 sub-topics from a main topic that can each serve as the basis for Twitter and LinkedIn contentEach sub-topic should meet the following requirements:- We can create interesting and engaging content from it to grow our audience- It can provide a valuable insight to the reader- It must be one to three sentences longHere is your topic: [fill in]

Step 2: Collect powerful hooks and templates

How do we package up your topics so that they perform well on social media? By emulating the best creators of a platform.

You likely know that asking ChatGPT to write tweets or YouTube scripts does not usually go well. It tends to spew out generic text that nobody likes to read. Luckily, there is a way around this.

Each social media platform has certain types of posts that perform best. By collecting the hooks and templates that top creators on these platforms use, we can improve the performance of ChatGPT.

Here are two examples of great X posts that we can use to package our content in:

To turn them into useful templates for our topics we have to put in placeholders. Here is a useful ChatGPT prompt to help us do that:

I'm going to train you to turn social media posts into reusable templates. You will be given a template and you should return the following:

1. A template of the hook (first sentence or sentences)
2. A template of the entire post

Give three variations for each

Here are your guidelines:
• Turn the posts into reusable templates that can work for any topic. Remove details that are too specific.
• Remove or replace details that are too specific, including colloquialisms, idioms, or unique expressions.
• Make placeholders like this: [action], [adjective], [topic]
• If the post is too specific to make general enough for other topics, just recommend to skip it or only return templates for the hook, not the full post

Here is an example:

"You don't need a website.
You don't need a podcast.
You don't need a product.
You don't need a team.

You just need to understand how to get email addresses. That's it."

"You don't need {thing 1}
You don't need {thing 2}
You don't need {thing 3}
You don't need {thing 4}

You just need {action} for {outcome}"

Do you understand?

But don’t worry, you don’t have to go out and collect templates right now. Here are 100 free templates and hooks for you to use.

With our topic and templates in hand, it's time to start creating the AI content.

Step 3: Prompt ChatGPT to create AI content suggestions

💡 We can increase the performance of our social media content by giving ChatGPT high-performing hooks and templates to work with.

Below is the prompt I currently use to make great content (There’s 10 templates in there already for your convenience). Make sure you fill in the topic in the prompt.

Optional: Note that you can improve your content suggestions by providing the AI with background information about the topic. This will help the AI content generator write from your expertise, rather than from the generic knowledge that it has.

As an AI, your task is to produce succint, engaging tweets.

I will give you a topic, a template and some background information
Use the given topic as your foundation, extracting essential information to create your tweet. Ensure to include the original concept. Keep the character count under 280, the standard Twitter limit. Remember, the aim is to deliver a short yet impactful message that can motivate, inspire, or inform readers. (280 characters or less);

Optional: Use only the background information to construct the tweet, don't make anything up yourself.

Don't use hashtags or emojis. Make sure to stick to the template given to you.

It is important that you follow the template exactly. You will be graded on your ability to follow the template. You will now be given a list of templates for the tweets separated by $$. Make sure to use each template and fill in all the [placeholders] with your own words:

"The mistakes 99% of people make when they start {topic}:

{bad habit #1}

{bad habit #2}

{bad habit #3}

Avoid as many of these as possible."$$

Some insights on {Topic}:

{Insight #1}

{Insight #2}

{Insight #3}

Do {Topic} long enough, and you’ll learn these to be true."$$

"My favorite {Topic} framework:

{Step #1}

{Step #2}

{Step #3}

{Step #4}

{Step #5}

Works every time."$$

"Quick hack to {Topic Outcome}:

{Quick Hack}

{Reason Why}

Works every time."$$

"What I thought I needed for {topic}:

• {thing 1}
• {thing 2}
• {thing 3}

What I really needed:

• {thing a}
• {thing b}
• {thing c}"$$

"Here is a hard truth about [topic]."$$

"For anyone who needs to be reminded:"$$

"Sometimes conventional wisdom is wrong:"$$

"I'll be honest:"$$

Sometimes I forget {action X}. {leading to result Y}. The answer is always to do {action Z}.$$

Common mistakes to avoid:
- Introducing the tweets for example "Here are 12 tweets for the topic" Do not do this. Leave the introduction out.
- Only returning a hook but not the actual tweet.
- Not following the template exactly.
- Changing the topic of the tweet.
- Not using a hook given to you.
- Using hashtags or emojis.
- Not filling in the placeholders or keeping words from the template. Leaving placeholders like "{observation}" in the tweet
- Do not put the hook (first sentence) twice in the post. No double hooks.

Topic of the tweet: making a new marketing campaign

[optional] Background information:

Make sure you follow the template exactly. All you need to do is use the hook you were given, and fill in the template with the topic and information you were given.

Now generate 10 different tweets for the topic that follow the template and guidelines exactly.

Step 4: Pick, edit and schedule the best AI generated suggestions

ChatGPT should now have given us 10 suggestions for X posts (tweets). Now, it's up to us to select the best ones. Make sure to save all posts that you like, the more the better.

Your output should look something like this:

Or like this, visualized on our app:

When you’ve picked out your favourite content suggestions and edited them to your liking, you can directly post or schedule the AI content with an AI contentbot.

💡 Many people make the mistake of outsourcing their thinking to AI. The truth is that you are still the creative person throughout the entire process. You are also responsible for quality control – don’t make the same mistake as so many other people that miss this step.

Step 5: Repurpose

The biggest gains are made when repurposing content. It is the most important part of this AI content strategy. The effort to take an existing piece of content and repurpose it for other platforms, is smaller than creating the piece of content in the first place.

There's two types of repurposing we can do:

1. Repurposing for the same platform

Most people are afraid of repeating themselves. But the truth is that only a fraction of your followers sees any given piece of content.

In fact, top content creators always say the same stuff. That’s the whole point. They found their core messaging and doubled down on it. I’ve seen Justin Welsh talk about this strategy very often.

💡 Learn to say something in a 1000 different ways and you will never run out of content ideas.

Compare it to advertising. Say you create a winning ad, do you try to make a new one the next day? Or do you double down and squeeze everything you can out of that winning ad?

Here is an example of that with Dan Koe’s YouTube channel:

That’s why we can use the same insight or topic and create multiple tweets about it. Each tweet can be presented with a different hook or from a different angle. We can even schedule the content out to keep variety in our posts every day.

2. Cross-platform repurposing

And of course, repurposing for other social media platforms. Each platform has different formats that work best on that platform.

By taking your existing content and repurposing it for a specific platform you’ve got a very time efficient method for growing your audience. The prompt for Twitter can be easily tweaked to work for blog posts, short- and long-form scripts, LinkedIn posts and more.

💡 The same content idea can work on different platforms. Repurposing existing content for other platforms is a very efficient method to grow your audience.

By posting on multiple platforms your total audience will grow a lot quicker. The best part is that audiences compound. The more followers you have on one platform, the easier it becomes to grow on another.

Start with your best performing ideas from platform 1. These have already been validated: people like them.


You should now have all the tools in hand to start creating a lot more (quality) content:

  • Inspiration for topics
  • Templates to package up the topics
  • A writing assistant (ChatGPT) to plug your topics into those templates
  • Content suggestions that you can edit and schedule to your liking
  • AI Content Strategies to repurpose the content to grow your audience a lot faster

I’d love to hear from you if you tried this workflow out. What kind of results are you getting? Feel free to DM me on X (Twitter).

And if you want to skip the entire process of implementing all of this yourself, you can also try out our free content generator here at Axonn. We’ve built the AI contentbot to do everything mentioned in this guide a lot quicker. Because picking out good pieces of content, editing them, scheduling them, rewriting them, and repurposing them for other platforms manually can be tedious.

💡 Content is a skill. You can train any skill by getting the reps in. Start posting, see what works best, and double down on that.

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